MasterCard in association with BRAC Bank announced the winners of its unique ‘Card-Start-Go!’ campaign for its Debit cardholders. The campaign was designed to encourage cardholders to use their Debit cards for payment-related purposes instead of using them only as an ATM Card. Mr. Mohammad Tanvir Alam Chowdhury, Ms. Masuma Rahman and Mr. Redwan Rashid   were announced as the top three winners of the campaign who received a holiday package of 2 nights and 3 days in Malaysia including air tickets. In addition, more than 24 winners received consolidation prizes including mobile phones and gift vouchers. Present at the prize giving ceremony was Mr. Syed Mohammad Kamal, Country Manager from MasterCard and Firoz Ahmed Khan, Head of Retail Banking from BRAC Bank along with other senior representatives.

‘Card-Start-Go’ was a nationwide campaign, through which MasterCard cardholders earned points by using their Debit Card for personal consumption and a transaction of minimum BDT 1,000. To be eligible for participating in this Campaign, a MasterCard Debit Cardholders needed to do at least four (4) transactions of minimum BDT 1,000 each during the campaign period. The campaign ran from March 22, 2015 to May 31st, 2015. 

A significant part of the transaction volume in Bangladesh still accounts for only cash withdrawals through ATMs. MasterCard’s ‘Card-Start-Go’ campaign is aimed to bring a change in this practice and digitize payments for the ease and benefit of its cardholders.

Speaking on the occasion, Mr. Syed Mohammad Kamal, Country Manager, MasterCard Bangladesh said, “We are delighted to introduce ‘Card-Start-Go’ campaign for our Debit cardholders in partnership with BRAC Bank. This campaign has been specially designed to digitize payments for our customers and help them move towards debit card payments. We are committed to providing safe, secure and convenient payment options to our consumers and we are confident that this campaign will further promote electronic payments in the country.”

Mr. Firoz Ahmed Khan, Head of Retail Banking, from BRAC Bank said, “We are pleased to be a part of the ‘Card-Start-Go’ campaign in association with MasterCard and in bringing the best in class features and facilities for our cardholders in Bangladesh.”