HSBC Amanah, the Shariah compliant banking service from the world’s leading international bank, has organised a “Joy of Giving” campaign during this Ramadan.

The campaign included collecting books, toys, clothes and other non-cash gift items for underprivileged children through special “Boxes of Hope” placed at all HSBC branches in Bangladesh.

The campaign also included charity Iftaars in different towns and cities organised for street children and orphans. Prothom Alo Bondhushobha, Jaago Foundation and ActionAid are HSBC’s partners in this endeavour.

At the first phase of distributing collected items, an HSBC team led by CEO Sanjay Prakash met underprivileged children at a facility run by Jaago Foundation in the Korail slum area of the capital on Wednesday.

Over 160 kids received toys, cloths, books and other accessories as their Eid gifts. Md Shafquat Hossain – Head of Retail Banking and Talukdar Noman Anwar – Head of Marketing and Communications were also present among other officials of the Bank.

More such gifts will be distributed in the subsequent phases.

HSBC Amanah is globally organising this campaign across Bangladesh, Malaysia, Indonesia, the UAE, Qatar and the UK. Spreading the joy of giving with underprivileged children, HSBC Amanah employees and customers are endeavouring to make this Eid a special one for the children who are less fortunate.

News: Daily Sun/ Bangladesh/ Aug-26-2011