bKash is offering 20 percent cash back to its customers for use of the service at Deshi Dosh outlets to mark the coming Bangla New Year or Pahela Baishakh, the mobile financial service provider said in a statement yesterday. 
The offer began on Tuesday and will continue till Sunday, the day before the new year's celebrations.
Deshi Dosh is an outlet of 10 reputed local brands of handicraft and boutique shops with outlets in Bashundhara City, Gulshan Link Road and Afmi Plaza in Chittagong, according to the statement.
Apart from sending and receiving money, bKash is now being widely used for payments at different shops, restaurants and hotels across the country.
Once the payment is made through bKash, the customer will receive the cash back amount in his bKash account within the next workday.
The customer will get a notification SMS upon receiving the cash back amount in his or her account. There will be no service charge for bKash payment.
“We are very happy to be partnered with Desi Dosh to launch the campaign as it is going to be a rewarding experience for our valued customers. We have planned to bring more exciting offers for our customers in future,” said Rezaul Hossain, chief commercial officer of bKash.
Launched in 2011, bKash is a joint venture of BRAC Bank, US-based Money in Motion and World Bank's private sector investment arm IFC.

News:The Daily Star/10-Apr-2014